Lilia VineOct 19, 20242 min readHow to Successfully Market to a Niche Audience on a $0 Budget (pt. 2)
Robert VineSep 28, 20241 min readWe're Back in BusinessMonths ago, we found a way to have an inventory light approach to create our SercaCases for more phone models. We bought material for 300...
Lilia VineFeb 27, 20241 min readThank you so much to FARE for shining their February 2024 Leadership Spotlight on us!
Lilia VineFeb 25, 20241 min readSercaCaseMessage to all aspiring entrepreneurs: Log. Your. Expenses!!!!
Robert VineDec 9, 20232 min readSercaCaseHow I Successfully Negotiated With My ManufacturerThe number one lesson I learned when working with the manufacturer is that you should never trust them to offer you ideas. For example,...
Robert VineMar 20, 20231 min readLegislationTestifying For the CT State Public Health CommitteeRobin Comey, the state representative we had met with while searching for an ally to our allergy legislation project, introduced us to...
Lilia VineMar 19, 20232 min readLegislationState Public Health Committee TestimonyA few weeks after meeting with Representative Robin Comey and Jason Linde from FARE, I testified before the state House's Public Health...
Maia CoplitMar 19, 20231 min readSercaCaseMeeting with KaleoAfter the meeting with Alison from Kaleo, I was very surprised at how willing she was to try to help us. I know that beforehand, it...
Maia CoplitMar 19, 20231 min readLegislationTestifying to the CT Public Health CommitteeWhile testifying to the CT public health committee sounds and seems daunting, I’m glad that I was able to testify and feel like I was...
Lilia VineMar 19, 20232 min readSercaCaseHow To Resolve ConflictsI, my brother, and Maia were at constant odds at the beginning. We were all too headstrong to back down from an argument, so...
Lilia VineMar 19, 20231 min readLegislationMeeting with Representative Robin ComeyRepresentative Robin Comey is a champion of allergy safety in the House, having passed legislation for effective food allergy policy and...
Maia CoplitMar 19, 20231 min readSercaCaseDesigning the ProductThe process of creating a product is not easy, even if the idea may seem clear or simple, there are many ways in which the design can be...
Lilia VineMar 19, 20232 min readSercaCaseHow To Come Up With Marketing MaterialsFrom the very birth of SercaCase, I was coming up with slogans. The first was the name itself. I had come up with a list of names, mostly...
